Implementing integrated marketing communications (IMC) through major event ambassadors

Turner, Paul 2017, Implementing integrated marketing communications (IMC) through major event ambassadors, European journal of marketing, vol. 51, no. 3, pp. 605-626, doi: 10.1108/EJM-09-2015-0631.

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Title Implementing integrated marketing communications (IMC) through major event ambassadors
Author(s) Turner, PaulORCID iD for Turner, Paul
Journal name European journal of marketing
Volume number 51
Issue number 3
Start page 605
End page 626
Total pages 22
Publisher Emerald Group Publishing
Place of publication Bingley, Eng.
Publication date 2017
ISSN 0309-0566
Keyword(s) stakeholders
digital marketing
traditional marketing
Language eng
DOI 10.1108/EJM-09-2015-0631
Field of Research 150502 Marketing Communications
15 Commerce, Management, Tourism And Services
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2017, Emerald Group Publishing
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Document type: Journal Article
Collection: Department of Management
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