Activating a global sport sponsorship with social media: an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games

Abeza, Gashaw, Pegoraro, Ann, Naraine, Michael, Séguin, Benoit and O'Reilly, Norm 2014, Activating a global sport sponsorship with social media: an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games, International Journal of Sport Management and Marketing, vol. 15, no. 3/4, pp. 184-213, doi: 10.1504/IJSMM.2014.072010.

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Title Activating a global sport sponsorship with social media: an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Author(s) Abeza, Gashaw
Pegoraro, Ann
Naraine, MichaelORCID iD for Naraine, Michael orcid.org/0000-0002-9132-1269
Séguin, Benoit
O'Reilly, Norm
Journal name International Journal of Sport Management and Marketing
Volume number 15
Issue number 3/4
Start page 184
End page 213
Total pages 31
Publisher Inderscience Publishers
Place of publication United Kingdom
Publication date 2014
ISSN 1475-8962
1740-2808
Keyword(s) olympics
activation
sponsorship
social networking sites
SNSs
leximancer
Language eng
DOI 10.1504/IJSMM.2014.072010
Field of Research 0 Not Applicable
Socio Economic Objective 0 Not Applicable
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2014 Inderscience Enterprises
Persistent URL http://hdl.handle.net/10536/DRO/DU:30094346

Document type: Journal Article
Collection: Department of Management
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