Increasing quality in measuring advertising effectiveness: a meta-analysis of question framing in conversion studies

Woodside, Arch G. and Dubelaar, Chris 2003, Increasing quality in measuring advertising effectiveness: a meta-analysis of question framing in conversion studies, Journal of Advertising Research, vol. 43, no. 1, pp. 78-85, doi: 10.2501/JAR-43-1-78-85.


Title Increasing quality in measuring advertising effectiveness: a meta-analysis of question framing in conversion studies
Author(s) Woodside, Arch G.
Dubelaar, Chris
Journal name Journal of Advertising Research
Volume number 43
Issue number 1
Start page 78
End page 85
Total pages 8
Publisher World Advertising Research Center
Place of publication New York, N.Y.
Publication date 2003-12-01
ISSN 0021-8499
1740-1909
Language eng
DOI 10.2501/JAR-43-1-78-85
Field of Research 1505 Marketing
HERDC Research category CN.1 Other journal article
Copyright notice ©[2003, World Advertising Research Center]
Persistent URL http://hdl.handle.net/10536/DRO/DU:30094442

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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