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A cross-cultural examination of the general theory of marketing ethics: does it apply to the next generation of managers?

Donoho, Casey L, Polonsky, Michael J, Roberts, Scott and Cohen, David A 2001, A cross-cultural examination of the general theory of marketing ethics: does it apply to the next generation of managers?, Asia Pacific journal of marketing and logistics, vol. 13, no. 2, pp. 45-63, doi: 10.1108/13555850110764757.

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Title A cross-cultural examination of the general theory of marketing ethics: does it apply to the next generation of managers?
Author(s) Donoho, Casey L
Polonsky, Michael JORCID iD for Polonsky, Michael J orcid.org/0000-0003-2395-1311
Roberts, Scott
Cohen, David A
Journal name Asia Pacific journal of marketing and logistics
Volume number 13
Issue number 2
Start page 45
End page 63
Total pages 19
Publisher Emerald Group Publishing
Place of publication Bingley, Eng.
Publication date 2001
ISSN 1355-5855
1746-5656
Keyword(s) marketing theory
national cultures
selling
Language eng
DOI 10.1108/13555850110764757
Field of Research 1505 Marketing
1507 Transportation And Freight Services
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2001, MCB UP
Persistent URL http://hdl.handle.net/10536/DRO/DU:30094550

Document type: Journal Article
Collection: Department of Marketing
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