A cross-cultural examination of the general theory of marketing ethics: does it apply to the next generation of managers?
Donoho, Casey L, Polonsky, Michael J, Roberts, Scott and Cohen, David A 2001, A cross-cultural examination of the general theory of marketing ethics: does it apply to the next generation of managers?, Asia Pacific journal of marketing and logistics, vol. 13, no. 2, pp. 45-63, doi: 10.1108/13555850110764757.
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A cross-cultural examination of the general theory of marketing ethics: does it apply to the next generation of managers?
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