Promotional competitions: a taxonomy of campaign framing choices integrating economic, informational, and affective objectives

Ogden, Steve, Minahan, Stella and Bednall, David 2017, Promotional competitions: a taxonomy of campaign framing choices integrating economic, informational, and affective objectives, Journal of promotion management, vol. 23, no. 4, pp. 449-480, doi: 10.1080/10496491.2017.1297971.

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Title Promotional competitions: a taxonomy of campaign framing choices integrating economic, informational, and affective objectives
Author(s) Ogden, SteveORCID iD for Ogden, Steve orcid.org/0000-0002-9035-0586
Minahan, Stella
Bednall, DavidORCID iD for Bednall, David orcid.org/0000-0001-7549-770X
Journal name Journal of promotion management
Volume number 23
Issue number 4
Start page 449
End page 480
Total pages 32
Publisher Taylor & Francis
Place of publication London, Eng.
Publication date 2017
ISSN 1049-6491
1540-7594
Keyword(s) competitions
nonmonetary promotions
sales promotion
sweepstakes
taxonomy
Language eng
DOI 10.1080/10496491.2017.1297971
Field of Research 1503 Business And Management
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2017, Taylor & Franics
Persistent URL http://hdl.handle.net/10536/DRO/DU:30094960

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Management
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