Cases in Marketing and Marketing Communication

Volkov, Michael 2005, Cases in Marketing and Marketing Communication, Australasian Marketing Journal, vol. 13, no. 1, pp. 73-74, doi: 10.1016/S1441-3582(05)70071-9.

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Title Cases in Marketing and Marketing Communication
Author(s) Volkov, MichaelORCID iD for Volkov, Michael
Journal name Australasian Marketing Journal
Volume number 13
Issue number 1
Start page 73
End page 74
Total pages 2
Publisher Elsevier
Publication date 2005-01
ISSN 1441-3582
Language eng
DOI 10.1016/S1441-3582(05)70071-9
Field of Research MD Multidisciplinary
HERDC Research category CN.1 Other journal article
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Document type: Journal Article
Collection: Department of Marketing
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