Regulation of environmental marketing claims: a comparative perspective

Kangun, Norman and Polonsky, Michael J. 1995, Regulation of environmental marketing claims: a comparative perspective, International journal of advertising, vol. 14, no. 1, pp. 1-24, doi: 10.1080/02650487.1995.11104594.

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Title Regulation of environmental marketing claims: a comparative perspective
Author(s) Kangun, Norman
Polonsky, Michael J.ORCID iD for Polonsky, Michael J.
Journal name International journal of advertising
Volume number 14
Issue number 1
Start page 1
End page 24
Total pages 24
Publisher Blackwell Publishing
Place of publication Chichester, Eng.
Publication date 1995
ISSN 0265-0487
Notes Now published by Routledge
Language eng
DOI 10.1080/02650487.1995.11104594
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©1995, Advertising Association
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Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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