Exploratory examination of whether marketers include stakeholders in the green new product development process

Polonsky, Michael Jay and Ottman, Jacquelyn A. 1998, Exploratory examination of whether marketers include stakeholders in the green new product development process, Journal of cleaner production, vol. 6, no. 3-4, pp. 269-275, doi: 10.1016/S0959-6526(97)00064-4.

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Title Exploratory examination of whether marketers include stakeholders in the green new product development process
Author(s) Polonsky, Michael JayORCID iD for Polonsky, Michael Jay orcid.org/0000-0003-2395-1311
Ottman, Jacquelyn A.
Journal name Journal of cleaner production
Volume number 6
Issue number 3-4
Start page 269
End page 275
Total pages 7
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 1998-09
ISSN 0959-6526
Keyword(s) new product development
stakeholders
green marketing
Language eng
DOI 10.1016/S0959-6526(97)00064-4
Field of Research 0907 Environmental Engineering
0910 Manufacturing Engineering
0915 Interdisciplinary Engineering
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©1998, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30096353

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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