Exploratory examination of whether marketers include stakeholders in the green new product development process
Polonsky, Michael Jay and Ottman, Jacquelyn A. 1998, Exploratory examination of whether marketers include stakeholders in the green new product development process, Journal of cleaner production, vol. 6, no. 3-4, pp. 269-275, doi: 10.1016/S0959-6526(97)00064-4.
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Exploratory examination of whether marketers include stakeholders in the green new product development process
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