Communicating environmental information: are marketing claims on packaging misleading?
Polonsky, Michael Jay, Bailey, Judith, Baker, Helen, Basche, Christopher, Jepson, Carl and Neath, Lenore 1998, Communicating environmental information: are marketing claims on packaging misleading?, Journal of business ethics, vol. 17, no. 3, pp. 281-294.
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Communicating environmental information: are marketing claims on packaging misleading?
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