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Communicating environmental information: are marketing claims on packaging misleading?

Polonsky, Michael Jay, Bailey, Judith, Baker, Helen, Basche, Christopher, Jepson, Carl and Neath, Lenore 1998, Communicating environmental information: are marketing claims on packaging misleading?, Journal of business ethics, vol. 17, no. 3, pp. 281-294.

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Title Communicating environmental information: are marketing claims on packaging misleading?
Author(s) Polonsky, Michael JayORCID iD for Polonsky, Michael Jay orcid.org/0000-0003-2395-1311
Bailey, Judith
Baker, Helen
Basche, Christopher
Jepson, Carl
Neath, Lenore
Journal name Journal of business ethics
Volume number 17
Issue number 3
Start page 281
End page 294
Total pages 14
Publisher Springer
Place of publication Berlin, Germany
Publication date 1998-02
ISSN 0167-4544
Language eng
Field of Research 1503 Business And Management
2201 Applied Ethics
1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©1998, Kluwer Academic Publishers
Persistent URL http://hdl.handle.net/10536/DRO/DU:30096355

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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