International environmental marketing claims: real changes or simple posturing?
Polonsky, Michael Jay, Carlson, Les, Grove, Stephen and Kangun, Norman 1997, International environmental marketing claims: real changes or simple posturing?, International marketing review, vol. 14, no. 4, pp. 218-232, doi: 10.1108/02651339710173426.
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International environmental marketing claims: real changes or simple posturing?
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