International environmental marketing claims: real changes or simple posturing?

Polonsky, Michael Jay, Carlson, Les, Grove, Stephen and Kangun, Norman 1997, International environmental marketing claims: real changes or simple posturing?, International marketing review, vol. 14, no. 4, pp. 218-232, doi: 10.1108/02651339710173426.

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Title International environmental marketing claims: real changes or simple posturing?
Author(s) Polonsky, Michael JayORCID iD for Polonsky, Michael Jay orcid.org/0000-0003-2395-1311
Carlson, Les
Grove, Stephen
Kangun, Norman
Journal name International marketing review
Volume number 14
Issue number 4
Start page 218
End page 232
Total pages 17
Publisher Emerald Publishing Group
Place of publication Bingley, Eng.
Publication date 1997-01
ISSN 0265-1335
Language eng
DOI 10.1108/02651339710173426
Field of Research 1505 Marketing
1503 Business And Management
1506 Tourism
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©1997, MCB University Press
Persistent URL http://hdl.handle.net/10536/DRO/DU:30096358

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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