An international comparison of environmental advertising: substantive versus associative claims
Carlson, Les, Grove, Stephen J., Kangun, Norman and Polonsky, Michael J. 1996, An international comparison of environmental advertising: substantive versus associative claims, Journal of macromarketing, vol. 16, no. 2, pp. 57-68, doi: 10.1177/027614679601600205.
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An international comparison of environmental advertising: substantive versus associative claims
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