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An international comparison of environmental advertising: substantive versus associative claims

Carlson, Les, Grove, Stephen J., Kangun, Norman and Polonsky, Michael J. 1996, An international comparison of environmental advertising: substantive versus associative claims, Journal of macromarketing, vol. 16, no. 2, pp. 57-68, doi: 10.1177/027614679601600205.

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Title An international comparison of environmental advertising: substantive versus associative claims
Author(s) Carlson, Les
Grove, Stephen J.
Kangun, Norman
Polonsky, Michael J.ORCID iD for Polonsky, Michael J. orcid.org/0000-0003-2395-1311
Journal name Journal of macromarketing
Volume number 16
Issue number 2
Start page 57
End page 68
Total pages 12
Publisher Sage Publications
Place of publication London, Eng.
Publication date 1996-12-01
ISSN 0276-1467
1552-6534
Language eng
DOI 10.1177/027614679601600205
Field of Research 1505 Marketing
2103 Historical Studies
1399 Other Education
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©[1996, Sage Publications]
Persistent URL http://hdl.handle.net/10536/DRO/DU:30096359

Document type: Journal Article
Collection: Department of Marketing
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