A stakeholder theory approach to designing environmental marketing strategy

Polonsky, Michael Jay 1995, A stakeholder theory approach to designing environmental marketing strategy, Journal of business & industrial marketing, vol. 10, no. 3, pp. 29-46, doi: 10.1108/08858629510096201.

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Title A stakeholder theory approach to designing environmental marketing strategy
Author(s) Polonsky, Michael JayORCID iD for Polonsky, Michael Jay orcid.org/0000-0003-2395-1311
Journal name Journal of business & industrial marketing
Volume number 10
Issue number 3
Start page 29
End page 46
Total pages 24
Publisher Emerald
Place of publication Bingley, Eng.
Publication date 1995
ISSN 0885-8624
Language eng
DOI 10.1108/08858629510096201
Field of Research 1505 Marketing
1503 Business And Management
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©1995, MCB University Press
Persistent URL http://hdl.handle.net/10536/DRO/DU:30096360

Document type: Journal Article
Collection: Department of Marketing
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