Using strategic alliances to develop credible green marketing

Mendleson, Nicola and Polonsky, Michael Jay 1995, Using strategic alliances to develop credible green marketing, Journal of consumer marketing, vol. 12, no. 2, pp. 4-18, doi: 10.1108/07363769510084867.

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Title Using strategic alliances to develop credible green marketing
Author(s) Mendleson, Nicola
Polonsky, Michael JayORCID iD for Polonsky, Michael Jay
Journal name Journal of consumer marketing
Volume number 12
Issue number 2
Start page 4
End page 18
Total pages 20
Publisher Emerald Group Publishing
Place of publication Bingley, Eng.
Publication date 1995
ISSN 0736-3761
Language eng
DOI 10.1108/07363769510084867
Field of Research MD Multidisciplinary
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©1995, MCB University Press
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Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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