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Advertising communication in Australia: a comparison of information used by Australian, Japanese and U.S. firms

Hughes, Cameron James and Polonsky, Michael Jay 2002, Advertising communication in Australia: a comparison of information used by Australian, Japanese and U.S. firms, Advances in international marketing, vol. 12, Volume title: New directions in international advertising research, pp. 263-280.

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Title Advertising communication in Australia: a comparison of information used by Australian, Japanese and U.S. firms
Author(s) Hughes, Cameron James
Polonsky, Michael JayORCID iD for Polonsky, Michael Jay orcid.org/0000-0003-2395-1311
Journal name Advances in international marketing
Volume number 12
Season Volume title: New directions in international advertising research
Start page 263
End page 280
Total pages 18
Publisher Emerald Group Publishing
Place of publication Bingley, Eng.
Publication date 2002
ISSN 1474-7979
Language eng
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2002, Emerald Group Publishing
Persistent URL http://hdl.handle.net/10536/DRO/DU:30096363

Document type: Journal Article
Collection: Department of Marketing
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