A cross-cultural examination of the environmental information on packaging: implications for advertisers

Polonsky, Michael Jay, Carlson, Les, Prothero, Andrea and Kapelianis, Dimitri 2002, A cross-cultural examination of the environmental information on packaging: implications for advertisers, Advances in international marketing, vol. 12, Volume title: New directions in international advertising research, pp. 153-174.

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Title A cross-cultural examination of the environmental information on packaging: implications for advertisers
Author(s) Polonsky, Michael JayORCID iD for Polonsky, Michael Jay orcid.org/0000-0003-2395-1311
Carlson, Les
Prothero, Andrea
Kapelianis, Dimitri
Journal name Advances in international marketing
Volume number 12
Season Volume title: New directions in international advertising research
Start page 153
End page 174
Total pages 22
Publisher Emerald Group Publishing
Place of publication BIngley, Eng.
Publication date 2002
ISSN 1474-7979
Language eng
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2002, Emerald Group Publishing
Persistent URL http://hdl.handle.net/10536/DRO/DU:30096364

Document type: Journal Article
Collection: Department of Marketing
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