A cross-cultural examination of the environmental information on packaging: implications for advertisers
Polonsky, Michael Jay, Carlson, Les, Prothero, Andrea and Kapelianis, Dimitri 2002, A cross-cultural examination of the environmental information on packaging: implications for advertisers, Advances in international marketing, vol. 12, Volume title: New directions in international advertising research, pp. 153-174.
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A cross-cultural examination of the environmental information on packaging: implications for advertisers
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