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Are feminists more critical of the portrayal of women in Australian beer advertisements than non-feminists?

Polonsky, Michael Jay, Ford, John, Evans, Krystal, Harman, Allison, Hogan, Skye, Shelley, Laura and Tarjan, Lucy 2001, Are feminists more critical of the portrayal of women in Australian beer advertisements than non-feminists?, Journal of marketing communications, vol. 7, no. 4, pp. 245-256, doi: 10.1080/13527260127416.

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Title Are feminists more critical of the portrayal of women in Australian beer advertisements than non-feminists?
Author(s) Polonsky, Michael JayORCID iD for Polonsky, Michael Jay orcid.org/0000-0003-2395-1311
Ford, John
Evans, Krystal
Harman, Allison
Hogan, Skye
Shelley, Laura
Tarjan, Lucy
Journal name Journal of marketing communications
Volume number 7
Issue number 4
Start page 245
End page 256
Total pages 12
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2001
ISSN 1352-7266
1466-4445
Keyword(s) feminism
advertising
sexist material
Australia
alcohol
Language eng
DOI 10.1080/13527260127416
Field of Research 1505 Marketing
2001 Communication And Media Studies
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2001, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30096366

Document type: Journal Article
Collection: Department of Marketing
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