Reevaluating green marketing: a strategic approach
Polonsky, Michael Jay and Rosenberger III, Philip J. 2001, Reevaluating green marketing: a strategic approach, Business horizons, vol. 44, no. 5, pp. 21-30, doi: 10.1016/S0007-6813(01)80057-4.
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Reevaluating green marketing: a strategic approach
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