Reevaluating green marketing: a strategic approach

Polonsky, Michael Jay and Rosenberger III, Philip J. 2001, Reevaluating green marketing: a strategic approach, Business horizons, vol. 44, no. 5, pp. 21-30, doi: 10.1016/S0007-6813(01)80057-4.

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Title Reevaluating green marketing: a strategic approach
Author(s) Polonsky, Michael JayORCID iD for Polonsky, Michael Jay orcid.org/0000-0003-2395-1311
Rosenberger III, Philip J.
Journal name Business horizons
Volume number 44
Issue number 5
Start page 21
End page 30
Total pages 10
Publisher Elsevier
Place of publication New York, N.Y.
Publication date 2001-09
ISSN 0007-6813
1873-6068
Language eng
DOI 10.1016/S0007-6813(01)80057-4
Field of Research 1503 Business And Management
1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2001, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30096367

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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