A varying coefficient model to measure the effectiveness of mass media anti-smoking campaigns in generating calls to a Quitline

Bui, Quang M., Huggins, Richard M., Hwang, Wen-Han, White, Victoria and Erbas, Bircan 2010, A varying coefficient model to measure the effectiveness of mass media anti-smoking campaigns in generating calls to a Quitline, Journal of epidemiology, vol. 20, no. 6, pp. 473-479, doi: 10.2188/jea.JE20090105.

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Title A varying coefficient model to measure the effectiveness of mass media anti-smoking campaigns in generating calls to a Quitline
Author(s) Bui, Quang M.
Huggins, Richard M.
Hwang, Wen-Han
White, VictoriaORCID iD for White, Victoria orcid.org/0000-0001-6619-8484
Erbas, Bircan
Journal name Journal of epidemiology
Volume number 20
Issue number 6
Start page 473
End page 479
Total pages 7
Publisher Japan Epidemiological Association
Place of publication Fukuoka, Japan
Publication date 2010
ISSN 1349-9092
Keyword(s) Advertising as Topic
Health Promotion
Hotlines
Humans
Mass Media
Models, Statistical
Program Evaluation
Smoking
Smoking Cessation
Time Factors
Victoria
regression models
semi-parametric
smoking cessation program
Language eng
DOI 10.2188/jea.JE20090105
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2010, Japan Epidemiological Association
Persistent URL http://hdl.handle.net/10536/DRO/DU:30096609

Document type: Journal Article
Collection: School of Psychology
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