Customer Engagement - A comparison between Australian and French Wine Events

Altschwager, Teagan, Conduit, J, Bouzdine-Chameeva, T and Goodman, S 2014, Customer Engagement - A comparison between Australian and French Wine Events, in Proceedings of the 8th International Conference of the Academy of Wine Business Research, Academy of Wine Business Research,.

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Title Customer Engagement - A comparison between Australian and French Wine Events
Author(s) Altschwager, TeaganORCID iD for Altschwager, Teagan orcid.org/0000-0003-1222-3108
Conduit, J
Bouzdine-Chameeva, T
Goodman, S
Conference location Geisenheim, Germany
Conference dates 2014/06/28 - 2014/06/30
Title of proceedings Proceedings of the 8th International Conference of the Academy of Wine Business Research
Publication date 2014
Publisher Academy of Wine Business Research
HERDC Research category EN.1 Other conference paper
Persistent URL http://hdl.handle.net/10536/DRO/DU:30097044

Document type: Conference Paper
Collection: Department of Marketing
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