Facilitating engagement by aligning branded marketing events with consumer experiential needs

Altschwager, Teagan, Conduit, Jodie and Goodman, Steve 2013, Facilitating engagement by aligning branded marketing events with consumer experiential needs, in ANZMAC 2013 : Proceedings of the Australian New Zealand Marketing Academy Conference, Australian New Zealand Marketing Academy, [Auckland, New Zealand], pp. 1-1.

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Title Facilitating engagement by aligning branded marketing events with consumer experiential needs
Author(s) Altschwager, TeaganORCID iD for Altschwager, Teagan orcid.org/0000-0003-1222-3108
Conduit, Jodie
Goodman, Steve
Conference name Australian New Zealand Marketing Academy. Conference (2013 : Auckland, New Zealand)
Conference location Auckland, New Zealand
Conference dates 2013/12/01 - 2013/12/04
Title of proceedings ANZMAC 2013 : Proceedings of the Australian New Zealand Marketing Academy Conference
Editor(s) Brodie, Rob
Publication date 2013
Series Australian New Zealand Marketing Academy Conference
Start page 1
End page 1
Total pages 1
Publisher Australian New Zealand Marketing Academy
Place of publication [Auckland, New Zealand]
Keyword(s) customer engagement
event marketing
experiential needs
experiential marketing
typology
Language eng
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©2013, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30097046

Document type: Conference Paper
Collections: Faculty of Business and Law
Department of Marketing
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