Branded marketing events: facilitating customer brand engagement

Altschwager, Teagan, Conduit, Jodie and Goodman, Steve 2013, Branded marketing events: facilitating customer brand engagement, in AWBR 2013 : Wine enrichment through experience : Proceedings of the 7th International Conference of the Academy of Wine Business Research, Academy of Wine Business Research and Brock University, [St. Catharines, Ont.], pp. 1-11.

Attached Files
Name Description MIMEType Size Downloads

Title Branded marketing events: facilitating customer brand engagement
Author(s) Altschwager, TeaganORCID iD for Altschwager, Teagan orcid.org/0000-0003-1222-3108
Conduit, Jodie
Goodman, Steve
Conference name Academy of Wine Business Research. Conference (7th : 2013 : St. Catherines, Ont.)
Conference location St. Catharines, Ont.
Conference dates 2013/06/12 - 2013/06/15
Title of proceedings AWBR 2013 : Wine enrichment through experience : Proceedings of the 7th International Conference of the Academy of Wine Business Research
Editor(s) [Unknown]
Publication date 2013
Series Academy of Wine Business Research Conference
Start page 1
End page 11
Total pages 11
Publisher Academy of Wine Business Research and Brock University
Place of publication [St. Catharines, Ont.]
Keyword(s) branded marketing events
brand engagement
experiential consumption
Language eng
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©[2013, AWBR]
Persistent URL http://hdl.handle.net/10536/DRO/DU:30097047

Document type: Conference Paper
Collections: Faculty of Business and Law
Department of Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 41 Abstract Views, 3 File Downloads  -  Detailed Statistics
Created: Mon, 05 Jun 2017, 16:33:24 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.