The servicescape response: do brand committed consumers respond differently to the cellar door experience?

Altschwager, Teagan, Habel, Cullen and Goodman, Steve 2011, The servicescape response: do brand committed consumers respond differently to the cellar door experience?, in AWBR 2011 : Proceedings of the 6th International Conference of the Academy of Wine Business Research, Academy of Wine Business Research and Bordeaux Management School, Bordeaux, France, pp. 1-9.

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Title The servicescape response: do brand committed consumers respond differently to the cellar door experience?
Author(s) Altschwager, TeaganORCID iD for Altschwager, Teagan orcid.org/0000-0003-1222-3108
Habel, Cullen
Goodman, Steve
Conference name Academy of Wine Business Research. Conference (6th : 2011 : Bordeaux, France)
Conference location Bordeaux, France
Conference dates 2011/06/09 - 2011/06/11
Title of proceedings AWBR 2011 : Proceedings of the 6th International Conference of the Academy of Wine Business Research
Editor(s) [Unknown]
Publication date 2011
Series Academy of Wine Business Research Conference
Start page 1
End page 9
Total pages 9
Publisher Academy of Wine Business Research and Bordeaux Management School
Place of publication Bordeaux, France
Keyword(s) servicescape
cellar door
response behaviour
future purchase intention
Language eng
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©[2011, AWBR]
Persistent URL http://hdl.handle.net/10536/DRO/DU:30097048

Document type: Conference Paper
Collections: Faculty of Business and Law
Department of Marketing
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