Measuring Winery Cellar Door Servicescape: Testing the Validity of a Visual Content Analysis Approach

Altschwager, Teagan, Habel, C and Goodman, S 2010, Measuring Winery Cellar Door Servicescape: Testing the Validity of a Visual Content Analysis Approach, in ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Australian New Zealand Marketing Academy, Christchurch, New Zealand.


Title Measuring Winery Cellar Door Servicescape: Testing the Validity of a Visual Content Analysis Approach
Author(s) Altschwager, TeaganORCID iD for Altschwager, Teagan orcid.org/0000-0003-1222-3108
Habel, C
Goodman, S
Conference name Australian and New Zealand Marketing Academy. Conference (2010 : Christchurch, New Zealand)
Conference location Christchurch, New Zealand
Conference dates 2010/11/29 - 2010/12/01
Title of proceedings ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference
Publication date 2010
Publisher Australian New Zealand Marketing Academy
Place of publication Christchurch, New Zealand
Language eng
HERDC Research category EN.1 Other conference paper
Persistent URL http://hdl.handle.net/10536/DRO/DU:30097049

Document type: Conference Paper
Collections: Faculty of Business and Law
Department of Marketing
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