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The bridge of the human brand

Marshall, P. David 2017, The bridge of the human brand. In Raphael, J. and Lam, C. (ed), Becoming brands: celebrity, activism and politics, Waterhill Publishing, Toronto, Canada, pp.1-4.

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Title The bridge of the human brand
Author(s) Marshall, P. DavidORCID iD for Marshall, P. David orcid.org/0000-0002-0418-4447
Title of book Becoming brands: celebrity, activism and politics
Editor(s) Raphael, J.
Lam, C.
Publication date 2017
Chapter number Foreword
Total chapters 4
Start page 1
End page 4
Total pages 4
Publisher Waterhill Publishing
Place of Publication Toronto, Canada
Keyword(s) celebrity
Brand
persona
Celebrity activism
political persona
ISBN 0993993885
9780993993886
Language eng
Field of Research 200101 Communication Studies
200203 Consumption and Everyday Life
200104 Media Studies
Socio Economic Objective 950204 The Media
HERDC Research category B1 Book chapter
Copyright notice ©2017, The Authors
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30097130

Document type: Book Chapter
Collections: School of Communication and Creative Arts
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Created: Thu, 08 Jun 2017, 17:12:55 EST

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