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Two new features in discrete choice experiments to improve willingness-to-pay estimation that result in SDR and SADR: separated (adaptive) dual response

Schlereth, Christian and Skiera, Bernd 2017, Two new features in discrete choice experiments to improve willingness-to-pay estimation that result in SDR and SADR: separated (adaptive) dual response, Management science, vol. 63, no. 3, pp. 829-842, doi: 10.1287/mnsc.2015.2367.

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Title Two new features in discrete choice experiments to improve willingness-to-pay estimation that result in SDR and SADR: separated (adaptive) dual response
Author(s) Schlereth, Christian
Skiera, Bernd
Journal name Management science
Volume number 63
Issue number 3
Start page 829
End page 842
Total pages 14
Publisher Institute for Operations Research and the Management Sciences
Place of publication Providence, R.I.
Publication date 2017-03
ISSN 0025-1909
1526-5501
Keyword(s) Willingness to pay
Discrete choice experiments
Choice-based conjoint
Pricing
No-purchase option
Language eng
DOI 10.1287/mnsc.2015.2367
Field of Research 08 Information And Computing Sciences
15 Commerce, Management, Tourism And Services
Socio Economic Objective 0 Not Applicable
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2016, INFORMS
Persistent URL http://hdl.handle.net/10536/DRO/DU:30097264

Document type: Journal Article
Collection: Department of Marketing
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