Customer equity reporting Wiesel, Thorsten and Skiera, Bernd 2015, Customer equity reporting. In Kumar, V. and Shah, Denish (ed), Handbook of research on customer equity in marketing, Edward Elgar, Cheltenham, Eng., pp.466-482, doi: 10.4337/9781781004982.00030. Attached Files Name Description MIMEType Size Downloads Title Customer equity reporting Author(s) Wiesel, Thorsten Skiera, Bernd Title of book Handbook of research on customer equity in marketing Editor(s) Kumar, V. Shah, Denish Publication date 2015 Series Research handbooks in business and management Chapter number 20 Total chapters 21 Start page 466 End page 482 Total pages 17 Publisher Edward Elgar Place of Publication Cheltenham, Eng. ISBN 9781781004975 Language eng DOI 10.4337/9781781004982.00030 Field of Research 0 Not Applicable Socio Economic Objective 0 Not Applicable HERDC Research category B1.1 Book chapter ERA Research output type B Book chapter Copyright notice ©2015, The Editors Persistent URL http://hdl.handle.net/10536/DRO/DU:30097272 Document type: Book Chapter Collection: Faculty of Business and Law Related Links Link Description Connect to published version Go to link with your DU access privileges   Connect to Elements publication management system Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Mon, 19 Jun 2017, 11:58:04 EST Tue, 20 Jun 2017, 05:00:09 EST Tue, 20 Jun 2017, 06:05:27 EST Mon, 24 Jul 2017, 09:43:05 EST Mon, 24 Jul 2017, 09:50:21 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 10 Abstract Views, 1 File Downloads  -  Detailed Statistics Created: Mon, 19 Jun 2017, 11:58:04 EST

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