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Customer equity reporting

Wiesel, Thorsten and Skiera, Bernd 2015, Customer equity reporting. In Kumar, V. and Shah, Denish (ed), Handbook of research on customer equity in marketing, Edward Elgar, Cheltenham, Eng., pp.466-482, doi: 10.4337/9781781004982.00030.

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Title Customer equity reporting
Author(s) Wiesel, Thorsten
Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
Title of book Handbook of research on customer equity in marketing
Editor(s) Kumar, V.
Shah, Denish
Publication date 2015
Series Research handbooks in business and management
Chapter number 20
Total chapters 21
Start page 466
End page 482
Total pages 17
Publisher Edward Elgar
Place of Publication Cheltenham, Eng.
ISBN 9781781004975
Language eng
DOI 10.4337/9781781004982.00030
Field of Research 0 Not Applicable
Socio Economic Objective 0 Not Applicable
HERDC Research category B1.1 Book chapter
ERA Research output type B Book chapter
Copyright notice ©2015, The Editors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30097272

Document type: Book Chapter
Collections: Faculty of Business and Law
ERA Postprints
2018 ERA Submission
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