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Customizing social media marketing

Schulze, C, Schöler, L and Skiera, Bernd 2015, Customizing social media marketing, MIT Sloan Management Review, vol. 56, no. 2, pp. 8-10.

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Title Customizing social media marketing
Author(s) Schulze, C
Schöler, L
Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
Journal name MIT Sloan Management Review
Volume number 56
Issue number 2
Start page 8
End page 10
Total pages 3
Publisher Massachusetts Institute of Technology
Publication date 2015-01-01
ISSN 1532-9194
Language eng
Field of Research 1503 Business And Management
1505 Marketing
HERDC Research category C2.1 Other contribution to refereed journal
ERA Research output type C Journal article
Persistent URL http://hdl.handle.net/10536/DRO/DU:30097273

Document type: Journal Article
Collection: Faculty of Business and Law
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