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What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type

Eisenbeiss, Maik, Wilken, Robert, Skiera, Bernd and Cornelissen, Markus 2015, What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type, International Journal of Research in Marketing, vol. 32, no. 4, pp. 387-397, doi: 10.1016/j.ijresmar.2015.05.007.

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Title What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type
Author(s) Eisenbeiss, Maik
Wilken, Robert
Skiera, Bernd
Cornelissen, Markus
Journal name International Journal of Research in Marketing
Volume number 32
Issue number 4
Start page 387
End page 397
Total pages 11
Publisher Elsevier
Place of publication United Kingdom
Publication date 2015-12
ISSN 0167-8116
Keyword(s) Deal-of-the-day
Price promotions
Time constraint
Discount level
Promotional effectiveness
Language eng
DOI 10.1016/j.ijresmar.2015.05.007
Field of Research 1505 Marketing
Socio Economic Objective 0 Not Applicable
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2015 Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30097383

Document type: Journal Article
Collections: Department of Marketing
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