What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type Eisenbeiss, Maik, Wilken, Robert, Skiera, Bernd and Cornelissen, Markus 2015, What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type, International Journal of Research in Marketing, vol. 32, no. 4, pp. 387-397, doi: 10.1016/j.ijresmar.2015.05.007. Attached Files Name Description MIMEType Size Downloads Title What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type Author(s) Eisenbeiss, Maik Wilken, Robert Skiera, Bernd Cornelissen, Markus Journal name International Journal of Research in Marketing Volume number 32 Issue number 4 Start page 387 End page 397 Total pages 11 Publisher Elsevier Place of publication United Kingdom Publication date 2015-12 ISSN 0167-8116 Keyword(s) Deal-of-the-day Price promotions Time constraint Discount level Promotional effectiveness Language eng DOI 10.1016/j.ijresmar.2015.05.007 Field of Research 1505 Marketing Socio Economic Objective 0 Not Applicable HERDC Research category C1.1 Refereed article in a scholarly journal ERA Research output type C Journal article Copyright notice ©2015 Elsevier Persistent URL http://hdl.handle.net/10536/DRO/DU:30097383 Document type: Journal Article Collections: Department of Marketing Training - Quality check Related Links Link Description Connect to published version Go to link with your DU access privileges   Connect to Elements publication management system Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Mon, 26 Jun 2017, 13:12:55 EST Tue, 27 Jun 2017, 05:00:37 EST Tue, 27 Jun 2017, 06:05:22 EST Wed, 19 Jul 2017, 12:55:56 EST Wed, 19 Jul 2017, 12:57:53 EST Fri, 28 Jul 2017, 12:59:58 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 4 times in Scopus Search Google Scholar Access Statistics: 8 Abstract Views, 0 File Downloads  -  Detailed Statistics Created: Mon, 26 Jun 2017, 13:12:55 EST

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