What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type
Eisenbeiss, Maik, Wilken, Robert, Skiera, Bernd and Cornelissen, Markus 2015, What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type, International Journal of Research in Marketing, vol. 32, no. 4, pp. 387-397, doi: 10.1016/j.ijresmar.2015.05.007.
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What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type
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