A comparison of different pay-per-bid auction formats

Kim, Ju-Young, Brünner, Tobias, Skiera, Bernd and Natter, Martin 2014, A comparison of different pay-per-bid auction formats, International Journal of Research in Marketing, vol. 31, no. 4, pp. 368-379, doi: 10.1016/j.ijresmar.2014.04.003.

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Title A comparison of different pay-per-bid auction formats
Author(s) Kim, Ju-Young
Brünner, Tobias
Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
Natter, Martin
Journal name International Journal of Research in Marketing
Volume number 31
Issue number 4
Start page 368
End page 379
Total pages 12
Publisher Elsevier
Place of publication United Kingdom
Publication date 2014-01
ISSN 0167-8116
Keyword(s) Pay-per-bid auction
Bidding fees
Online marketing
Electronic commerce
Language eng
DOI 10.1016/j.ijresmar.2014.04.003
Field of Research 1505 Marketing
Socio Economic Objective 0 Not Applicable
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2014 Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30097401

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
2018 ERA Submission
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