On the edge of buying: A targeting approach for indecisive buyers based on willingness-to-pay ranges

Dost, Florian, Wilken, Robert, Eisenbeiss, Maik and Skiera, Bernd 2014, On the edge of buying: A targeting approach for indecisive buyers based on willingness-to-pay ranges, Journal of Retailing, vol. 90, no. 3, pp. 393-407, doi: 10.1016/j.jretai.2014.03.007.

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Title On the edge of buying: A targeting approach for indecisive buyers based on willingness-to-pay ranges
Author(s) Dost, Florian
Wilken, Robert
Eisenbeiss, Maik
Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
Journal name Journal of Retailing
Volume number 90
Issue number 3
Start page 393
End page 407
Total pages 15
Publisher Elsevier
Place of publication United Kingdom
Publication date 2014-01
ISSN 0022-4359
Keyword(s) Targeting
Willingness-to-pay range
Indecisive buyer
Segmentation
Language eng
DOI 10.1016/j.jretai.2014.03.007
Field of Research 1505 Marketing
Socio Economic Objective 0 Not Applicable
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2014 New York University
Persistent URL http://hdl.handle.net/10536/DRO/DU:30097474

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
2018 ERA Submission
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