Empirical generalizations in search engine advertising

Abou Nabout, Nadia, Lilienthal, Markus and Skiera, Bernd 2014, Empirical generalizations in search engine advertising, Journal of Retailing, vol. 90, no. 2, pp. 206-216, doi: 10.1016/j.jretai.2014.03.002.

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Title Empirical generalizations in search engine advertising
Author(s) Abou Nabout, Nadia
Lilienthal, Markus
Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
Journal name Journal of Retailing
Volume number 90
Issue number 2
Start page 206
End page 216
Total pages 11
Publisher Elsevier
Place of publication United Kingdom
Publication date 2014-01
ISSN 0022-4359
Keyword(s) Search engine advertising
advertising expenditures
prices per click
advertising effectiveness
Language eng
DOI 10.1016/j.jretai.2014.03.002
Field of Research 1505 Marketing
Socio Economic Objective 0 Not Applicable
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2014 New York University
Persistent URL http://hdl.handle.net/10536/DRO/DU:30097508

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
2018 ERA Submission
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