Rejuvenating a brand through social media

Mount, Matthew and Martinez, MG 2014, Rejuvenating a brand through social media, MIT Sloan Management Review, vol. 55, no. 4, pp. 14-16.

Title Rejuvenating a brand through social media
Author(s) Mount, MatthewORCID iD for Mount, Matthew
Martinez, MG
Journal name MIT Sloan Management Review
Volume number 55
Issue number 4
Start page 14
End page 16
Total pages 3
Publisher Sloan Management Review Association
Publication date 2014-01-01
ISSN 1532-9194
Keyword(s) Social Sciences
Business & Economics
Language eng
Field of Research 1503 Business And Management
HERDC Research category CN.1 Other journal article
ERA Research output type C Journal article
Persistent URL

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Management
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