Rejuvenating a brand through social media

Mount, Matthew and Martinez, MG 2014, Rejuvenating a brand through social media, MIT Sloan Management Review, vol. 55, no. 4, pp. 14-16.


Title Rejuvenating a brand through social media
Author(s) Mount, MatthewORCID iD for Mount, Matthew orcid.org/0000-0002-6470-7502
Martinez, MG
Journal name MIT Sloan Management Review
Volume number 55
Issue number 4
Start page 14
End page 16
Total pages 3
Publisher Sloan Management Review Association
Publication date 2014-01-01
ISSN 1532-9194
Keyword(s) Social Sciences
Business
Management
Business & Economics
Language eng
Field of Research 1503 Business And Management
HERDC Research category CN.1 Other journal article
ERA Research output type C Journal article
Persistent URL http://hdl.handle.net/10536/DRO/DU:30097509

Document type: Journal Article
Collection: Department of Management
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 2 times in TR Web of Science
Scopus Citation Count Cited 3 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 6 Abstract Views  -  Detailed Statistics
Created: Fri, 30 Jun 2017, 15:39:26 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.