Do disclosures of customer metrics lower investors' and analysts' uncertainty but hurt firm performance?

Bayer, Emanuel, Tuli, Kapil R and Skiera, Bernd 2017, Do disclosures of customer metrics lower investors' and analysts' uncertainty but hurt firm performance?, Journal of Marketing Research, vol. 54, no. 2, pp. 239-259, doi: 10.1509/jmr.14.0028.


Title Do disclosures of customer metrics lower investors' and analysts' uncertainty but hurt firm performance?
Author(s) Bayer, Emanuel
Tuli, Kapil R
Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
Journal name Journal of Marketing Research
Volume number 54
Issue number 2
Start page 239
End page 259
Total pages 20
Publisher American Marketing Association
Place of publication United States
Publication date 2017-04
ISSN 0022-2437
Keyword(s) disclosure
customer metrics
accounting
financial reporting
marketing–finance interface
Language eng
DOI 10.1509/jmr.14.0028
Field of Research 1505 Marketing
Socio Economic Objective 0 Not Applicable
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2017, American Marketing Association
Persistent URL http://hdl.handle.net/10536/DRO/DU:30097698

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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