Consumer sentiment towards marketing in Bangladesh: the relationship between attitudes to marketing, satisfaction and regulation

Ferdous, Ahmad Shahriar and Towfique, Batul 2008, Consumer sentiment towards marketing in Bangladesh: the relationship between attitudes to marketing, satisfaction and regulation, Marketing Intelligence & Planning, vol. 26, no. 5, pp. 481-495, doi: 10.1108/02634500810894325.

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Title Consumer sentiment towards marketing in Bangladesh: the relationship between attitudes to marketing, satisfaction and regulation
Author(s) Ferdous, Ahmad ShahriarORCID iD for Ferdous, Ahmad Shahriar orcid.org/0000-0002-8424-3055
Towfique, Batul
Journal name Marketing Intelligence & Planning
Volume number 26
Issue number 5
Start page 481
End page 495
Total pages 16
Publisher Emerald Group Publishing
Place of publication Bingley, Eng.
Publication date 2008
ISSN 0263-4503
Keyword(s) Consumer attitudes
Developing countries
Marketing strategy
Bangladesh
Language eng
DOI 10.1108/02634500810894325
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2008, Emerald Group Publishing
Persistent URL http://hdl.handle.net/10536/DRO/DU:30097828

Document type: Journal Article
Collection: Department of Marketing
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