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Design processes around dynamic marketing communications for event organizations

Hede, Anne-Marie and Kellett, Pamm 2014, Design processes around dynamic marketing communications for event organizations. In Richards, Greg, Marques, Lénia and Mein, Karen (ed), Event design: social perspectives and practices, Routledge, Abingdon, Eng., pp.109-121.

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Title Design processes around dynamic marketing communications for event organizations
Author(s) Hede, Anne-Marie
Kellett, PammORCID iD for Kellett, Pamm orcid.org/0000-0001-6883-9847
Title of book Event design: social perspectives and practices
Editor(s) Richards, Greg
Marques, Lénia
Mein, Karen
Publication date 2014
Series Routledge advances in event research
Chapter number 9
Total chapters 14
Start page 109
End page 121
Total pages 13
Publisher Routledge
Place of Publication Abingdon, Eng.
Notes Please note - Pamm Kellett is Pamm Phillips
ISBN 9780203761908
Edition 2
Language eng
Field of Research 1503 Business and Management
HERDC Research category BN.1 Other book chapter, or book chapter not attributed to Deakin
Copyright notice ©2015, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30098285

Document type: Book Chapter
Collections: Faculty of Business and Law
Department of Management
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