Customer-based valuation: similarities and differences to traditional discounted cash flow models Skiera, Bernd and Schulze, Christian 2014, Customer-based valuation: similarities and differences to traditional discounted cash flow models. In Rust, R.T. and Huang, M.H. (ed), Handbook of service marketing research, Edward Elgar Publishing, Cheltenham, Eng., pp.123-134, doi: 10.4337/9780857938855.00014. Attached Files Name Description MIMEType Size Downloads Title Customer-based valuation: similarities and differences to traditional discounted cash flow models Author(s) Skiera, Bernd orcid.org/0000-0001-9285-2013 Schulze, Christian Title of book Handbook of service marketing research Editor(s) Rust, R.T. Huang, M.H. Publication date 2014 Chapter number 7 Total chapters 25 Start page 123 End page 134 Total pages 12 Publisher Edward Elgar Publishing Place of Publication Cheltenham, Eng. ISBN 9780857938855 Language eng DOI 10.4337/9780857938855.00014 Field of Research 1505 Marketing Socio Economic Objective 0 Not Applicable HERDC Research category B1.1 Book chapter ERA Research output type B Book chapter Copyright notice ©[2014, Edward Elgar] Persistent URL http://hdl.handle.net/10536/DRO/DU:30099284 Document type: Book Chapter Collections: Faculty of Business and Law Department of Marketing   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Wed, 26 Jul 2017, 10:36:23 EST Thu, 27 Jul 2017, 05:03:55 EST Thu, 27 Jul 2017, 06:06:40 EST Fri, 28 Jul 2017, 11:01:46 EST Fri, 28 Jul 2017, 11:03:27 EST Wed, 21 Feb 2018, 12:03:02 EST Thu, 22 Feb 2018, 11:16:18 EST Thu, 22 Feb 2018, 11:17:36 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 1 times in Scopus Search Google Scholar Access Statistics: 399 Abstract Views, 5 File Downloads  -  Detailed Statistics Created: Wed, 26 Jul 2017, 10:36:23 EST

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