Customer-based valuation: similarities and differences to traditional discounted cash flow models
Skiera, Bernd and Schulze, Christian 2014, Customer-based valuation: similarities and differences to traditional discounted cash flow models. In Rust, R.T. and Huang, M.H. (ed), Handbook of service marketing research, Edward Elgar Publishing, Cheltenham, Eng., pp.123-134, doi: 10.4337/9780857938855.00014.
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Customer-based valuation: similarities and differences to traditional discounted cash flow models
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