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Customer-based valuation: similarities and differences to traditional discounted cash flow models

Skiera, Bernd and Schulze, Christian 2014, Customer-based valuation: similarities and differences to traditional discounted cash flow models. In Rust, R.T. and Huang, M.H. (ed), Handbook of service marketing research, Edward Elgar Publishing, Cheltenham, Eng., pp.123-134, doi: 10.4337/9780857938855.00014.

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Title Customer-based valuation: similarities and differences to traditional discounted cash flow models
Author(s) Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
Schulze, Christian
Title of book Handbook of service marketing research
Editor(s) Rust, R.T.
Huang, M.H.
Publication date 2014
Chapter number 7
Total chapters 25
Start page 123
End page 134
Total pages 12
Publisher Edward Elgar Publishing
Place of Publication Cheltenham, Eng.
ISBN 9780857938855
Language eng
DOI 10.4337/9780857938855.00014
Field of Research 1505 Marketing
Socio Economic Objective 0 Not Applicable
HERDC Research category B1.1 Book chapter
ERA Research output type B Book chapter
Copyright notice ©[2014, Edward Elgar]
Persistent URL http://hdl.handle.net/10536/DRO/DU:30099284

Document type: Book Chapter
Collection: Department of Marketing
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