DISE: dynamic intelligent survey engine

Schlereth, Christian and Skiera, Bernd 2013, DISE: dynamic intelligent survey engine. In Diamantopoulos, A., Fritz, W. and Hildebrandt, L. (ed), Quantitative marketing and marketing management: marketing models and methods in theory and practice, Springer Gabler, Wiesbaden, Germany, pp.225-243, doi: 10.1007/978-3-8349-3722-3_11.

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Title DISE: dynamic intelligent survey engine
Author(s) Schlereth, Christian
Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
Title of book Quantitative marketing and marketing management: marketing models and methods in theory and practice
Editor(s) Diamantopoulos, A.
Fritz, W.
Hildebrandt, L.
Publication date 2013
Chapter number 11
Total chapters 28
Start page 225
End page 243
Total pages 19
Publisher Springer Gabler
Place of Publication Wiesbaden, Germany
ISBN 9783834937223
Language eng
DOI 10.1007/978-3-8349-3722-3_11
HERDC Research category B1.1 Book chapter
ERA Research output type B Book chapter
Copyright notice ©2012, Gabler Verlag
Persistent URL http://hdl.handle.net/10536/DRO/DU:30099286

Document type: Book Chapter
Collections: Faculty of Business and Law
Deakin Business School
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