Data-driven services marketing in a connected world

Kumar, V, Chattaraman, Veena, Neghina, Carmen, Skiera, Bernd, Aksoy, Lerzan, Buoye, Alexander and Henseler, Joerg 2013, Data-driven services marketing in a connected world, Journal of service management, vol. 24, no. 3, pp. 330-352, doi: 10.1108/09564231311327021.

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Title Data-driven services marketing in a connected world
Author(s) Kumar, V
Chattaraman, Veena
Neghina, Carmen
Skiera, BerndORCID iD for Skiera, Bernd
Aksoy, Lerzan
Buoye, Alexander
Henseler, Joerg
Journal name Journal of service management
Volume number 24
Issue number 3
Start page 330
End page 352
Total pages 23
Publisher Emerald Group Publishing
Place of publication Bingley, Eng.
Publication date 2013
ISSN 1757-5818
Keyword(s) Services marketing
Data management
Customer measures
Customer metrics
Data-driven marketing
Language eng
DOI 10.1108/09564231311327021
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2013, Emerald Group Publishing Limited
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Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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