Using discrete choice experiments to estimate willingness-to-pay intervals

Schlereth, Christian, Eckert, Christine and Skiera, Bernd 2012, Using discrete choice experiments to estimate willingness-to-pay intervals, Marketing letters, vol. 23, no. 3, pp. 761-776, doi: 10.1007/s11002-012-9177-2.

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Title Using discrete choice experiments to estimate willingness-to-pay intervals
Author(s) Schlereth, Christian
Eckert, Christine
Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
Journal name Marketing letters
Volume number 23
Issue number 3
Start page 761
End page 776
Total pages 16
Publisher Springer Science+Business Media
Place of publication New York, N.Y.
Publication date 2012-09
ISSN 0923-0645
1573-059X
Keyword(s) Willingness-to-pay
Willingness-to-pay intervals
Discrete choice experiments
Scale heterogeneity
Language eng
DOI 10.1007/s11002-012-9177-2
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2012, Springer Science+Business Media, LLC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30099288

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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