Using discrete choice experiments to estimate willingness-to-pay intervals

Schlereth, Christian, Eckert, Christine and Skiera, Bernd 2012, Using discrete choice experiments to estimate willingness-to-pay intervals, Marketing letters, vol. 23, no. 3, pp. 761-776, doi: 10.1007/s11002-012-9177-2.

Attached Files
Name Description MIMEType Size Downloads

Title Using discrete choice experiments to estimate willingness-to-pay intervals
Author(s) Schlereth, Christian
Eckert, Christine
Skiera, BerndORCID iD for Skiera, Bernd
Journal name Marketing letters
Volume number 23
Issue number 3
Start page 761
End page 776
Total pages 16
Publisher Springer Science+Business Media
Place of publication New York, N.Y.
Publication date 2012-09
ISSN 0923-0645
Keyword(s) Willingness-to-pay
Willingness-to-pay intervals
Discrete choice experiments
Scale heterogeneity
Language eng
DOI 10.1007/s11002-012-9177-2
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2012, Springer Science+Business Media, LLC
Persistent URL

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
Connect to link resolver
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 15 times in TR Web of Science
Scopus Citation Count Cited 18 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 189 Abstract Views, 2 File Downloads  -  Detailed Statistics
Created: Wed, 26 Jul 2017, 10:37:12 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact