Return on quality improvements in search engine marketing

Abou Nabout, Nadia and Skiera, Bernd 2012, Return on quality improvements in search engine marketing, Journal of interactive marketing, vol. 26, no. 3, pp. 141-154, doi: 10.1016/j.intmar.2011.11.001.

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Title Return on quality improvements in search engine marketing
Author(s) Abou Nabout, Nadia
Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
Journal name Journal of interactive marketing
Volume number 26
Issue number 3
Start page 141
End page 154
Total pages 14
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2012-08
ISSN 1094-9968
1520-6653
Keyword(s) Search engine marketing
Keyword advertising
Online marketing
Language eng
DOI 10.1016/j.intmar.2011.11.001
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2012, Direct Marketing Educational Foundation, Inc.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30099289

Document type: Journal Article
Collections: Department of Marketing
2018 ERA Submission
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