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Measurement of consumer preferences for bucket pricing plans with different service attributes

Schlereth, Christian and Skiera, Bernd 2012, Measurement of consumer preferences for bucket pricing plans with different service attributes, International journal of research in marketing, vol. 29, no. 2, pp. 167-180, doi: 10.1016/j.ijresmar.2011.08.004.

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Title Measurement of consumer preferences for bucket pricing plans with different service attributes
Author(s) Schlereth, Christian
Skiera, Bernd
Journal name International journal of research in marketing
Volume number 29
Issue number 2
Start page 167
End page 180
Total pages 14
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2012-06
ISSN 0167-8116
Keyword(s) Pricing
Willingness to pay
Discrete choice experiments
Bayesian estimation
Bucket pricing
Two-part pricing plans
Three-part pricing plans
Language eng
DOI 10.1016/j.ijresmar.2011.08.004
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2012, Elsevier B.V.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30099290

Document type: Journal Article
Collection: Department of Marketing
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