You are not logged in.

Impact of online channel use on customer revenues and costs to serve: considering product portfolios and self-selection

Gensler, Sonja, Leeflang, Peter and Skiera, Bernd 2012, Impact of online channel use on customer revenues and costs to serve: considering product portfolios and self-selection, International journal of research in marketing, vol. 29, no. 2, pp. 192-201, doi: 10.1016/j.ijresmar.2011.09.004.

Attached Files
Name Description MIMEType Size Downloads

Title Impact of online channel use on customer revenues and costs to serve: considering product portfolios and self-selection
Author(s) Gensler, Sonja
Leeflang, Peter
Skiera, Bernd
Journal name International journal of research in marketing
Volume number 29
Issue number 2
Start page 192
End page 201
Total pages 10
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2012-06
ISSN 0167-8116
Keyword(s) Channel management
Self-selection effect
Product portfolio
Matching method
Online marketing
Distribution
Language eng
DOI 10.1016/j.ijresmar.2011.09.004
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2012, Elsevier B.V.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30099291

Document type: Journal Article
Collection: Department of Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 23 times in TR Web of Science
Scopus Citation Count Cited 25 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 14 Abstract Views, 2 File Downloads  -  Detailed Statistics
Created: Wed, 26 Jul 2017, 10:37:36 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.