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Linking customer and financial metrics to shareholder value: the leverage effect in customer-based valuation

Schulze, Christian, Skiera, Bernd and Wiesel, Thorsten 2012, Linking customer and financial metrics to shareholder value: the leverage effect in customer-based valuation, Journal of marketing, vol. 76, no. 2, pp. 17-32, doi: 10.1509/jm.10.0280.

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Title Linking customer and financial metrics to shareholder value: the leverage effect in customer-based valuation
Author(s) Schulze, Christian
Skiera, Bernd
Wiesel, Thorsten
Journal name Journal of marketing
Volume number 76
Issue number 2
Start page 17
End page 32
Total pages 16
Publisher American Marketing Association
Place of publication Chicago, Ill.
Publication date 2012-03
ISSN 0022-2429
Keyword(s) Customer equity
Valuation
Shareholder value
Customer lifetime value
Leverage effect
Language eng
DOI 10.1509/jm.10.0280
Field of Research 1505 Marketing
1506 Tourism
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2012, [American Marketing Association]
Persistent URL http://hdl.handle.net/10536/DRO/DU:30099292

Document type: Journal Article
Collection: Department of Marketing
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