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An analysis of the profitability of fee-based compensation plans for search engine marketing

Abou Nabout, Nadia, Skiera, Bernd, Stepanchuk, Tanja and Gerstmeier, Eva 2012, An analysis of the profitability of fee-based compensation plans for search engine marketing, International journal of research in marketing, vol. 29, no. 1, pp. 68-80, doi: 10.1016/j.ijresmar.2011.07.002.

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Title An analysis of the profitability of fee-based compensation plans for search engine marketing
Author(s) Abou Nabout, Nadia
Skiera, Bernd
Stepanchuk, Tanja
Gerstmeier, Eva
Journal name International journal of research in marketing
Volume number 29
Issue number 1
Start page 68
End page 80
Total pages 13
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2012-03
ISSN 0167-8116
Keyword(s) Electronic commerce
Internet marketing
Advertising
Search engine marketing
Agency compensation
Language eng
DOI 10.1016/j.ijresmar.2011.07.002
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2011, Elsevier B.V.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30099294

Document type: Journal Article
Collection: Department of Marketing
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