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Why customer referrals can drive stunning profits

Schmitt, Philipp, Skiera, Bernd and van den Bulte, Christophe 2011, Why customer referrals can drive stunning profits, Harvard business review, vol. 89, no. 6.


Title Why customer referrals can drive stunning profits
Author(s) Schmitt, Philipp
Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
van den Bulte, Christophe
Journal name Harvard business review
Volume number 89
Issue number 6
Total pages 3
Publisher Harvard University, Graduate School of Business Administration
Place of publication Boston, Mass.
Publication date 2011-06
ISSN 0017-8012
Keyword(s) Customer referrals
Profits
Referral programs
Commerce
Business
Economy
Language eng
Field of Research 1503 Business And Management
1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2011, [Harvard University, Graduate School of Business Administration]
Persistent URL http://hdl.handle.net/10536/DRO/DU:30099297

Document type: Journal Article
Collection: Department of Marketing
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