Customer equity sustainability ratio: a new metric for assessing a firm's future orientation

Skiera, Bernd, Bermes, Manuel and Horn, Lutz 2011, Customer equity sustainability ratio: a new metric for assessing a firm's future orientation, Journal of marketing, vol. 75, no. 3, pp. 118-131, doi: 10.1509/jmkg.75.3.118.

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Title Customer equity sustainability ratio: a new metric for assessing a firm's future orientation
Author(s) Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
Bermes, Manuel
Horn, Lutz
Journal name Journal of marketing
Volume number 75
Issue number 3
Start page 118
End page 131
Total pages 14
Publisher American Marketing Association
Place of publication Chicago, Ill.
Publication date 2011-05
ISSN 0022-2429
Keyword(s) Customer equity
Financial reporting
Sustainability
Securization
Financial crisis
Customer equity sustainability ratio
Language eng
DOI 10.1509/jmkg.75.3.118
Field of Research 1505 Marketing
1506 Tourism
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2011, [American Marketing Association]
Persistent URL http://hdl.handle.net/10536/DRO/DU:30099298

Document type: Journal Article
Collections: Department of Marketing
ERA Postprints
2018 ERA Submission
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