Customer equity sustainability ratio: a new metric for assessing a firm's future orientation
Skiera, Bernd, Bermes, Manuel and Horn, Lutz 2011, Customer equity sustainability ratio: a new metric for assessing a firm's future orientation, Journal of marketing, vol. 75, no. 3, pp. 118-131, doi: 10.1509/jmkg.75.3.118.
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Customer equity sustainability ratio: a new metric for assessing a firm's future orientation
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