Customer equity sustainability ratio: a new metric for assessing a firm's future orientation Skiera, Bernd, Bermes, Manuel and Horn, Lutz 2011, Customer equity sustainability ratio: a new metric for assessing a firm's future orientation, Journal of marketing, vol. 75, no. 3, pp. 118-131, doi: 10.1509/jmkg.75.3.118. Attached Files Name Description MIMEType Size Downloads Title Customer equity sustainability ratio: a new metric for assessing a firm's future orientation Author(s) Skiera, Bernd orcid.org/0000-0001-9285-2013 Bermes, Manuel Horn, Lutz Journal name Journal of marketing Volume number 75 Issue number 3 Start page 118 End page 131 Total pages 14 Publisher American Marketing Association Place of publication Chicago, Ill. Publication date 2011-05 ISSN 0022-2429 Keyword(s) Customer equity Financial reporting Sustainability Securization Financial crisis Customer equity sustainability ratio Language eng DOI 10.1509/jmkg.75.3.118 Field of Research 1505 Marketing 1506 Tourism HERDC Research category C1.1 Refereed article in a scholarly journal Copyright notice ©2011, [American Marketing Association] Persistent URL http://hdl.handle.net/10536/DRO/DU:30099298 Document type: Journal Article Collections: Department of Marketing ERA Postprints 2018 ERA Submission Related Links Link Description Connect to published version (restricted access) Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Wed, 26 Jul 2017, 10:39:09 EST Thu, 27 Jul 2017, 05:04:13 EST Thu, 27 Jul 2017, 08:25:40 EST Wed, 23 Aug 2017, 10:12:19 EST Wed, 23 Aug 2017, 10:14:08 EST Wed, 23 Aug 2017, 10:14:51 EST Fri, 25 Aug 2017, 06:08:26 EST Fri, 25 Aug 2017, 11:36:49 EST Thu, 07 Dec 2017, 14:17:43 EST Fri, 02 Feb 2018, 09:18:05 EST Thu, 15 Mar 2018, 14:02:36 EST Thu, 15 Mar 2018, 14:04:37 EST Filtered Full Citation counts:   Cited 12 times in TR Web of Science Cited 13 times in Scopus Search Google Scholar Access Statistics: 120 Abstract Views, 15 File Downloads  -  Detailed Statistics Created: Wed, 26 Jul 2017, 10:39:09 EST

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