Referral programs and customer value

Schmitt, Philipp, Skiera, Bernd and Van den Bulte, Christophe 2011, Referral programs and customer value, Journal of marketing, vol. 75, no. 1, pp. 46-59, doi: 10.1509/jmkg.75.1.46.

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Title Referral programs and customer value
Author(s) Schmitt, Philipp
Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
Van den Bulte, Christophe
Journal name Journal of marketing
Volume number 75
Issue number 1
Start page 46
End page 59
Total pages 14
Publisher American Marketing Association
Place of publication Chicago, Ill.
Publication date 2011-01
ISSN 0022-2429
Keyword(s) Customer referral programs
Customer loyalty
Customer value
Customer management
Word of mouth
Social networks
Language eng
DOI 10.1509/jmkg.75.1.46
Field of Research 1505 Marketing
1506 Tourism
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2011, [American Marketing Association]
Persistent URL http://hdl.handle.net/10536/DRO/DU:30099300

Document type: Journal Article
Collections: Department of Marketing
2018 ERA Submission
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