The utility of TAM-Perceptions: Integration of technology perceptions into choice-based conjoint analysis
Lilienthal, M, Messerschmidt, CM and Skiera, Bernd 2010, The utility of TAM-Perceptions: Integration of technology perceptions into choice-based conjoint analysis, in ACIS 2010 Proceedings - 21st Australasian Conference on Information Systems, Association for Information Systems, Atlanta, Ga..
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The utility of TAM-Perceptions: Integration of technology perceptions into choice-based conjoint analysis
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