The utility of TAM-Perceptions: Integration of technology perceptions into choice-based conjoint analysis

Lilienthal, M, Messerschmidt, CM and Skiera, Bernd 2010, The utility of TAM-Perceptions: Integration of technology perceptions into choice-based conjoint analysis, in ACIS 2010 Proceedings - 21st Australasian Conference on Information Systems, Association for Information Systems, Atlanta, Ga..

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Title The utility of TAM-Perceptions: Integration of technology perceptions into choice-based conjoint analysis
Author(s) Lilienthal, M
Messerschmidt, CM
Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
Conference location Brisbane, Qld.
Conference dates 2010/12/01 - 2010/12/03
Title of proceedings ACIS 2010 Proceedings - 21st Australasian Conference on Information Systems
Publication date 2010
Publisher Association for Information Systems
Place of publication Atlanta, Ga.
HERDC Research category EN.1 Other conference paper
Persistent URL http://hdl.handle.net/10536/DRO/DU:30099301

Document type: Conference Paper
Collection: Department of Marketing
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