Do retailers benefit from the long tail phenomenon?
Eckert, J, Ebling, C, Skiera, Bernd and Hinz, O 2010, Do retailers benefit from the long tail phenomenon?, in Proc. of the IADIS Int. Conf. e-Commerce 2010, Proc. of the IADIS Int. Conf. e-Democracy, Equity and Social Justice 2010, Part of the MCCSIS 2010, IADIS Press,, pp. 93-99.
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Do retailers benefit from the long tail phenomenon?
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