Do retailers benefit from the long tail phenomenon?

Eckert, J, Ebling, C, Skiera, Bernd and Hinz, O 2010, Do retailers benefit from the long tail phenomenon?, in Proc. of the IADIS Int. Conf. e-Commerce 2010, Proc. of the IADIS Int. Conf. e-Democracy, Equity and Social Justice 2010, Part of the MCCSIS 2010, IADIS Press,, pp. 93-99.

Attached Files
Name Description MIMEType Size Downloads

Title Do retailers benefit from the long tail phenomenon?
Author(s) Eckert, J
Ebling, C
Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
Hinz, O
Conference location Freiburg, Germany
Conference dates 2010/07/26 - 2010/07/30
Title of proceedings Proc. of the IADIS Int. Conf. e-Commerce 2010, Proc. of the IADIS Int. Conf. e-Democracy, Equity and Social Justice 2010, Part of the MCCSIS 2010
Publication date 2010
Start page 93
End page 99
Total pages 7
Publisher IADIS Press
ISBN 9789728939243
HERDC Research category EN.1 Other conference paper
Persistent URL http://hdl.handle.net/10536/DRO/DU:30099303

Document type: Conference Paper
Collection: Department of Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 4 Abstract Views, 0 File Downloads  -  Detailed Statistics
Created: Wed, 26 Jul 2017, 10:40:16 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.