Dashboards as a service: why, what, how, and what research is needed?

Pauwels, Koen, Ambler, Tim, Clark, Bruce H., LaPointe, Pat, Reibstein, David, Skiera, Bernd, Wierenga, Berend and Wiesel, Thornsten 2009, Dashboards as a service: why, what, how, and what research is needed?, Journal of service research, vol. 12, no. 2, pp. 175-189, doi: 10.1177/1094670509344213.

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Title Dashboards as a service: why, what, how, and what research is needed?
Author(s) Pauwels, Koen
Ambler, Tim
Clark, Bruce H.
LaPointe, Pat
Reibstein, David
Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
Wierenga, Berend
Wiesel, Thornsten
Journal name Journal of service research
Volume number 12
Issue number 2
Start page 175
End page 189
Total pages 15
Publisher Sage Publications
Place of publication London, Eng.
Publication date 2009-11
ISSN 1094-6705
Keyword(s) metrics
decision support
Language eng
DOI 10.1177/1094670509344213
Field of Research 1505 Marketing
1504 Commercial Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2009, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30099305

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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